Client Overview

A floral-focused creative production and event styling house based in New York, known for its luxury preserved floral arrangements, curated decor, and seasonal collections, sought to elevate its digital commerce capabilities. With a loyal following and growing online traffic, the brand needed a modern, seamless, and scalable eCommerce platform to serve its premium clientele across web and mobile.

Business Challenges

• Inconsistent shopping experience across web and mobile.
• No AI-powered recommendations for cross-selling and upselling.
• Difficulty integrating pop-up retail events and inventory.
• Limited personalization for customer journeys and retention.
• Manual effort in managing promotions and seasonal launches.

Objectives

• Launch a responsive web and mobile eCommerce app.
• Enable personalized product recommendations.
• Unify online and offline (pop-up) retail operations.
• Enhance customer engagement via intelligent notifications.
• Create a modular, scalable platform for future growth.

Our Solution

🖥️ 1. Web and Mobile eCommerce Application

• Delivered a fast-loading, premium React-based website and Flutter mobile app.
• Custom-designed UI to reflect the brand’s elegant, floral aesthetics.
• Seamless navigation for curated collections, bestsellers, and events.

🧠 2. Recommendation Engine

• Integrated a machine learning engine to power:
  • You may also like suggestions.
  • Style-based pairings and trending arrangements.
• AI-based logic increased user engagement and average basket size.

🛒 3. Retail & Pop-Up Integration

• Connected Shopify POS to unify inventory between online store and physical events.
• Enabled event-based product promotion through app notifications.
• Offered in-app RSVP and product pre-orders for exclusive seasonal activations.

📱 4. Customer Experience & Personalization

• Built behavioral profiles for each user.
• Sent targeted reminders, abandoned cart nudges, and seasonal gift ideas.
• Used Firebase + Klaviyo for real-time engagement and loyalty campaigns.

Architecture & Tech Stack